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The
Fleer Corporation, founded by Frank H. Fleer in 1885, was the first company to successfully manufacture bubblegum; it remained a family-owned enterprise until it was taken private in 1989. In 1992, Fleer was sold to the comic-book empire Marvel Entertainment Group, Inc. for $265 million. Seven years later, Marvel sold Fleer-Skybox to a partnership formed by Alex Grass, the founder of Rite Aid Corp., and his son Roger at a significant loss—reportedly only $26 million. The Grass family retained ownership until 2005 when Upper Deck bought the rights to the name after it filed for bankruptcy.
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Baseball Card Vocabulary
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