1970 Kellogg's
Description
1970 Kellogg's is a 75-card set and was the cereal maker's first venture into baseball cards. The design incorporates a brilliant color photo of the player set against an indistinct background, which is then covered with a layer of lenticular plastic to simulate a 3-D look. (The same process would be used by Sportflics in the 1980s).
The cards were individually inserted one per specially marked boxes of Kellogg's cereal. Cards still found with the wrapper intact are valued 50 percent greater than the values listed below. Kellogg's also distributed six-card rack-style packs which contained two iron-on team logo patches.
Cards #16-#30 are believed to be in shorter supply than the other cards in the set.
Distribution
One card per specially-marked box of Kellogg's cereal.
Rack: Six cards plus two satin team logo patches per pack (MSRP: $0.49)
Reviews
Checklist
Base Set
- 1 Ed Kranepool
- 2 Pete Rose
- 3 Cleon Jones
- 4 Willie McCovey
- 5 Mel Stottlemyre
- 6 Frank Howard
- 7 Tom Seaver
- 8 Don Sutton
- 9 Jim Wynn
- 10 Jim Maloney
- 11 Tommie Agee
- 12 Willie Mays
- 13 Juan Marichal
- 14 Dave McNally
- 15 Frank Robinson
- 16 Carlos May
- 17 Bill Singer
- 18 Rick Reichardt
- 19 Boog Powell
- 20 Gaylord Perry
- 21 Brooks Robinson
- 22 Luis Aparicio
- 23 Joel Horlen
- 24 Mike Epstein
- 25 Tom Haller
- 26 Willie Crawford
- 27 Roberto Clemente
- 28 Matty Alou
- 29 Willie Stargell
- 30 Tim Cullen
- 31 Randy Hundley
- 32 Reggie Jackson
- 33 Rich Allen
- 34 Tim McCarver
- 35 Ray Culp
- 36 Jim Fregosi
- 37 Billy Williams
- 38 Johnny Odom
- 39 Bert Campaneris
- 40 Ernie Banks
- 41 Chris Short
- 42 Ron Santo
- 43 Glenn Beckert
- 44 Lou Brock
- 45 Larry Hisle
- 46 Reggie Smith
- 47 Rod Carew
- 48 Curt Flood
- 49 Jim Lonborg
- 50 Sam McDowell
- 51 Sal Bando
- 52 Al Kaline
- 53 Gary Nolan
- 54 Rico Petrocelli
- 55 Ollie Brown
- 56 Luis Tiant
- 57 Bill Freehan
- 58 Johnny Bench
- 59 Joe Pepitone
- 60 Bobby Murcer
- 61 Harmon Killebrew
- 62 Don Wilson
- 63 Tony Oliva
- 64 Jim Perry
- 65 Mickey Lolich
- 66 Coco Laboy
- 67 Dean Chance
- 68 Ken Harrelson
- 69 Willie Horton
- 70 Wally Bunker
- 71 Bob Gibson (1959 innings pitched is blank)
- 71 Bob Gibson
- 72 Joe Morgan
- 73 Denny McLain
- 74 Tommy Harper
- 75 Don Mincher
Inserts
Iron-On Patches
Two patches were available in specially-marked six-card rack packs. One patch for each of the then-24 MLB teams were produced.