Description

1970 Kellogg's is a 75-card set and was the cereal maker's first venture into baseball cards. The design incorporates a brilliant color photo of the player set against an indistinct background, which is then covered with a layer of lenticular plastic to simulate a 3-D look. (The same process would be used by Sportflics in the 1980s).

The cards were individually inserted one per specially marked boxes of Kellogg's cereal. Kellogg's also distributed six-card rack-style packs which contained two iron-on team logo patches. Complete sets were also available through a mail-in offer.

Cards #16-#30 are believed to be in shorter supply than the other cards in the set.

Distribution

One card per specially-marked box of Kellogg's cereal.

Rack: Six cards plus two satin team logo patches per pack (MSRP: $0.49)

Reviews

Checklist

Base Set

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1 Ed Kranepool
2 Pete Rose
3 Cleon Jones
4 Willie McCovey
5 Mel Stottlemyre
6 Frank Howard
7 Tom Seaver
8 Don Sutton
9 Jim Wynn
10 Jim Maloney
11 Tommie Agee
12 Willie Mays
13 Juan Marichal
14 Dave McNally
15 Frank Robinson
16 Carlos May
17 Bill Singer
18 Rick Reichardt
19 Boog Powell
20 Gaylord Perry
21 Brooks Robinson
22 Luis Aparicio
23 Joel Horlen
24 Mike Epstein
25 Tom Haller
26 Willie Crawford
27 Roberto Clemente
28 Matty Alou
29 Willie Stargell
30 Tim Cullen
31 Randy Hundley
32 Reggie Jackson
33 Rich Allen
34 Tim McCarver
35 Ray Culp
36 Jim Fregosi
37 Billy Williams
38 Johnny Odom
39 Bert Campaneris
40 Ernie Banks
41 Chris Short
42 Ron Santo
43 Glenn Beckert
44 Lou Brock
45 Larry Hisle
46 Reggie Smith
47 Rod Carew
48 Curt Flood
49 Jim Lonborg
50 Sam McDowell
51 Sal Bando
52 Al Kaline
53 Gary Nolan
54 Rico Petrocelli
55 Ollie Brown
56 Luis Tiant
57 Bill Freehan
58 Johnny Bench
59 Joe Pepitone
60 Bobby Murcer
61 Harmon Killebrew
62 Don Wilson
63 Tony Oliva
64 Jim Perry
65 Mickey Lolich
66 Coco Laboy
67 Dean Chance
68 Ken Harrelson
69 Willie Horton
70 Wally Bunker
71 Bob Gibson (1959 innings pitched is blank)
71 Bob Gibson
72 Joe Morgan
73 Denny McLain
74 Tommy Harper
75 Don Mincher

Inserts

Iron-On Patches

Two patches were available in specially-marked six-card rack packs. One patch for each of the then-24 MLB teams were produced.