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'''One-of-One:''' An [[insert]] card (usually a [[parallel]]) that is, literally, a one-of-a-kind item. Ever since the concept was introduced in [[1997 Flair Showcase]] Baseball, one-of-ones have been highly sought-after. In fact, many brands now have their own versions of one-of-ones. Fleer called them "Masterpieces," while Upper Deck might call them "Exclusives." Whatever they are called, if you have one, you have cornered the market on that card. While the proliferation of one-of-ones has driven the prices down overall, they can still command great premiums for the stars.
When they first appeared in 1997, a dealer in California tried to buy all three Ken Griffey, Jr. Flair Showcase Masterpieces ('97 Flair Showcase had a three-tiered base set, and there was a one-of-one produced for each subset). He bought the first two for $14,000 and $15,750, respectively. The third was found by a teenager in Alaska who was offered an amount rumored to be around $25,000, but refused. While that might have been a mistake, as he probably couldn't get that much for it now, you have to admire the kid. He found the ultimate card of his favorite player, and refused temptation. In the fall of 1999, the two other Griffey Masterpieces were auctioned on eBay. The final bid of $6,800 didn't meet the seller's reserve price. This just goes to show that there is nothing that is completely resistant to price slippage.
'''One-of-One:''' A card, usually a [[parallel]], that is (literally) a one-of-a-kind item.
'''One-of-One:''' A card, usually a [[parallel]], that is (literally) a one-of-a-kind item.


The gimmick was introduced in 1997 by Fleer with their "Masterpiece" cards in Flair Showcase Baseball and Flair Showcase Basketball. The concept was so successful, that ones-of-one have been a Hobby staple ever since.
The gimmick was introduced in 1997 by Fleer with their [[1997_Flair_Showcase#Masterpiece|Masterpiece]] cards in [[1997 Flair Showcase|Flair Showcase Baseball]] and Basketball. The concept was so successful that variety of one-of-one iterations for inserts and parallels have been a Hobby staple ever since.
 
In 1997, a California dealer attempted to purchase all three Ken Griffey, Jr. Flair Showcase Masterpieces. '97 Flair Showcase Baseball had a fractured, three-tiered, base set, and there was a one-of-one Masterpiece produced for each tier. He was able to purchase two of the three for $14,000 and $15,750, respectively. The third Masterpiece was found by a teenager in Alaska who was offered an amount rumored to be around $24,000. Believe it or not, he refused.


While in retrospect, that might have been a mistake -- he probably couldn't get anywhere near that much for it now -- you have to admire the kid. He found the ultimate card of his favorite player, and refused temptation. As a post-script, in the fall of 1999 the two other Griffey Masterpieces were auctioned on eBay. The final bid of $6,800 didn't even come close to meeting the seller's reserve price. This just goes to show that there is nothing completely resistant to the power of economics. BOW DOWN!!!
After Fleer introduced one-of-one cards to the Hobby, Pinnacle Brands, Inc. followed suit with their own unique version of a one-of-one, the [[Press_Plate|Press Plate]].  These "cards" were aluminum plates featuring one of the four "CMYK" colors used for printing (Cyan, Magenta, Yellow, Black) the actual cards in its [[1997 Pinnacle]] and [[1997 New Pinnacle]] sets.  


Another example of the power of economics, has been the recent trend of certain card manufacturers (read: Donruss-Playoff) to load up their products with multiple ones-of-one for each base set card. The predictable result of which has been the driving down of the aggregate value of such cards. The textbook example of this "proliferation of contrived scarcity" is the 2004 Diamond Kings baseball set.
Each subsequent year after 1997 featured more one-of-one parallels, parallels of inserts, or inserts in general in an attempt by card companies to feed collector demand for these unique parallels and distinguish their product offering from competitors.  This created the trend of card manufacturers in the early 2000s stocking their products with multiple one-of-one card offerings, which led to predictable result of driving down of the aggregate value of such cards. The textbook example of this proliferation of contrived scarcity is the [[2004 Diamond Kings]] baseball set.


With a dizzying array of parallels, '04DK was a product unlike any The Hobby had seen before. Among the 79 different parallel sets (some of which had featured articles of game-used equipment, autographs, and combinations thereof), were 20 limited to only one copy. The only distinguishing characteristic between one and another was either the color of a foil stamp, or a matted frame. This has led many a collector to ask: If each individual card in a base set has 20 different one-of-one parallels, can it really be called a "one-of-one?"
With a dizzying array of parallels, 2004 Diamond Kings was a product unlike any The Hobby had seen before at the time. Among the 79 different parallel sets (some of which had featured articles of game-used equipment, autographs, and/or combinations thereof), there were ''20'' parallel sets limited to only one copy. The only distinguishing characteristic between the 20 different one-of-one parallel sets was either the color of a foil stamp or a matted frame on the card. For some collectors, this "stretched" the definition of the one-of-one concept as each individual card in this base set had 20 different one-of-one parallels, thus leading them question the veracity of referring to cards like these as "true" one-of-ones.


The contrived scarcity issue has led some collectors to establish a new guideline between what is, and what isn't a one-of-one. The term "True One-of-One" has been coined to distinguish between a card that is truly limited to only one copy, and products like '04DK which have multiple ones-of-one.  
The contrived scarcity issue has led some collectors to personally establish a new guideline between what is and what is not a one-of-one. Thus, the term "True One-of-One" has been unofficially coined to distinguish between a card that is truly limited to only one copy from one-of-one cards in products like 2004 Diamond Kings which have multiple one-of-one parallels of the same card.  


[[Category: Hobby Definitions]]
[[Category: Hobby Definitions]]

Latest revision as of 20:14, 30 January 2020

One-of-One: A card, usually a parallel, that is (literally) a one-of-a-kind item.

The gimmick was introduced in 1997 by Fleer with their Masterpiece cards in Flair Showcase Baseball and Basketball. The concept was so successful that variety of one-of-one iterations for inserts and parallels have been a Hobby staple ever since.

After Fleer introduced one-of-one cards to the Hobby, Pinnacle Brands, Inc. followed suit with their own unique version of a one-of-one, the Press Plate. These "cards" were aluminum plates featuring one of the four "CMYK" colors used for printing (Cyan, Magenta, Yellow, Black) the actual cards in its 1997 Pinnacle and 1997 New Pinnacle sets.

Each subsequent year after 1997 featured more one-of-one parallels, parallels of inserts, or inserts in general in an attempt by card companies to feed collector demand for these unique parallels and distinguish their product offering from competitors. This created the trend of card manufacturers in the early 2000s stocking their products with multiple one-of-one card offerings, which led to predictable result of driving down of the aggregate value of such cards. The textbook example of this proliferation of contrived scarcity is the 2004 Diamond Kings baseball set.

With a dizzying array of parallels, 2004 Diamond Kings was a product unlike any The Hobby had seen before at the time. Among the 79 different parallel sets (some of which had featured articles of game-used equipment, autographs, and/or combinations thereof), there were 20 parallel sets limited to only one copy. The only distinguishing characteristic between the 20 different one-of-one parallel sets was either the color of a foil stamp or a matted frame on the card. For some collectors, this "stretched" the definition of the one-of-one concept as each individual card in this base set had 20 different one-of-one parallels, thus leading them question the veracity of referring to cards like these as "true" one-of-ones.

The contrived scarcity issue has led some collectors to personally establish a new guideline between what is and what is not a one-of-one. Thus, the term "True One-of-One" has been unofficially coined to distinguish between a card that is truly limited to only one copy from one-of-one cards in products like 2004 Diamond Kings which have multiple one-of-one parallels of the same card.